2011年11月2日星期三

UGG Boots ClearanceShoes and apparel brand new 2011 orders will ~ !

2011 年 spring and summer shoes and apparel brand product orders will be (next)
as the weather turns cold, go to the market as lively as spring and summer 2011 new orders will win the curtain is about to fall, where we not only witness a rise of brands, but also felt the shoes and apparel brand in 2011 to forge the spirit and morale, such as rainbow-like. Current orders will be in September to undertake a lively scene, incorporates October 2010 shoes and apparel products in all product orders will be information on the spring and summer, will once again relive the excitement of live orders!
Highlights Summary -
1, 2011, strategic planning and corporate advertising has been basically finalized;
2, building will become the highlight of 2011;
4, the labor shortage caused by competition among enterprises Recruitment will continue until next year;
5, casual sports shoes and apparel market approaching saturation, the ;
6,
adult shoes
Psyche: Psyche within five years, the brand's market
reported that the new spring and summer of 2011 Psyche 7 Series and, shoes technology, the new ultra-light fabrics, wireless stitching technology, new products and innovative fabrics.
Psyche (China) Sports Goods Co., Ltd., chairman Cai Lei Jieshao business development and brand strategy to upgrade the proposed plan, the most in five years, the main goal is to achieve Psyche brand listed, and listed five years to speed up the image of the terminal channel construction and upgrades.
the other hand, the overall logistics system to improve the smooth flow, and improve enterprise management level and to expand business investment in production capacity, enabling enterprises to track the development of standardization; third, to increase efforts to enhance the brand marketing communications so as to enhance brand awareness in the market.
2010 年 Psyche on the promotion of the brand from the major provincial TV publicity, such as Hunan Satellite TV, Guizhou TV, Anhui Satellite TV, Satellite TV, Yunnan, Jiangxi TV, to the southeast throughout the year sponsored TV entertainment show in all actions to upgrade the brand Psyche. (Huang Xinping)
Hankeluosi: brand building devaluation Spring 2011 new orders will cum. One bright spot in order from the five areas respectively to show the brand presence and brand building.
bright spot: cut into the industry to create a new blue ocean carrier
whole industrial chain in mainland China in Hong Kong Hankeluosi brand operators YASN Group President Lin Rongzhen said: Hankeluosi to create material for research and development, manufacturing, sales, super stores, business function module integration platform for the whole industry chain, to ensure product quality while significantly reducing costs to enhance competitiveness.
highlight two: Hankeluosi devaluation network of buyers design team, through a unified procurement of raw materials, R & D, product processing, distribution and logistics and distribution, branding, super stores, store sales and other links to form a complete brand communication and marketing systems.
highlight three: three-dimensional brand power era of cultural transmission and cultural differences
brand marketing era after the competition lies in the tension of the brand, Hankeluosi brand differentiation as a budding style and image-building of its key, is trend of movement to a similar category brand brand Ex pan out the key, and only by means of the spread of various types of carriers, and the public good to achieve zero distance communication, in order to allow consumers to fully cognitive differences and personality of the brand value .
highlight four: sound Group personnel training system integration class teachers
2010 年 10 15, Hong Kong, mainland China Hankeluosi brand operators YASN Group and the National Education Center and the Overseas Chinese University, MBA Business Administration, University of Institute a formal agreement, the establishment of school-enterprise talent strategic partnership.
Highlights 5: burst of patriotism uphold the uniqueness of the original brand and the authority of
Hankeluosi around consumer demand, is to build emotional brand, product innovation, innovation-oriented mode of the troika, as Chinese brands market a brand new market changes. (Gong Yongsheng, Shao Wenpeng)
starling: Liu Qian autographed
into design elements in the BAGE (starling) New in the fall of 2010, Liu Qian involved in the design theme of its magic shoes and classic design elements to create a green and white with simple Liu Qian-style fashion, as many consumers sought after selling shoes. Consumers have said that the elements of magic shoes to add more stylish shoes, want to have,
chuckle is worth, Liu Qian did not let Although the recent busy doing magic around the charity raised in play, but he let us down, in the design of the
starling (China) Co., Ltd. CEO Ding Junxian said in an interview with reporters, the upcoming details of the treatment, underscoring the magician Liu Qian's proprietary nature. (Song Zhifeng)
CROSS: Global synchronization start D. BRADA brand
10 22, CROSS plastic shoe company held on the theme new conference-cum-spring and summer of 2011.
It is understood, D. BRADA plastic shoe brand is the ACME company after three years of careful preparation, the East-West cultural mastery, casting from the top Italian fashion brand.
CROSS plastic shoes, general manager Ding Jinhui said: environmentally friendly materials science and technology, a breakthrough to find top fashion and leisure to experience the balance to meet the growing needs of individual consumers, the brand created exclusively Dingbulada taste class. (Shao Wenpeng)
Ai Erda:
It is reported that in 2011 Ai Erda brand strength will be further good practice, according to market demand for flexible positioning of the company product style, while continuing to improve the product structure and rich product line to form a In the supply chain, will strengthen the integration of upstream and downstream the supply of resources, the formation of resource utilization is maximized. Finally, to enhance effective team building and brand management system,UGG Boots Clearance, focus on doing the branch brand management training, sales training, marketing training, network building and other services. (Chen Xiaomei)
love Liberty: create staged in Jinjiang. In the conference site, the chairman Mr. Ding Baojian and reviewed with participants love Liberty in the past year within the development status of the small total comes to: sports brand to fashion, the trend of fashion brand shoes transition. In the next time, love Liberty Street, will create the first brand of equipment still life as the ultimate goal, through the strengthening of shoes and apparel product development, channel management, construction, brand image and brand communication to adjust, change, etc., so as to achieve further enhance the brand image, enhance the love Liberty brand in the market competitiveness and influence. Liang Xie, general manager of special sports development and other company executives together from around the country dealers and agents who gathered together to witness the brand event.
adhere to the trend of the shape lattice, keeping the fashion leader, the new U.S. special sharp movement in retention of genes based on the continuous absorption of convergence of international fashion trends, fashion trend shoes with multi-series win the praise of many agents. (Gong Yongsheng)
apple: to maintain its edge in 2011 to upgrade the brand
10 19, to was held.
both in quality, price or style design, the apple's products have a unique style and personality, so to win the majority of consumers love, firmly grasp the consumer groups. Linyou Bo, general manager, said: In the future, will apple inherited historical strengths, to create classic. At the same time will spare no effort to develop fashion products, enrich and improve the product line, promote upgrading of products and brand image. In addition, the company will strengthen the channels to maintain and increase efforts to support the market.
order to strengthen the dealers better to upgrade the brand, this order will be specially invited to rise to well-known marketing expert Chen Hong talks about the brand to upgrade to better promote the apple dealers who carry out business. (Chen Xiaomei)
handsome steps: positioning will
this year, handsome brand-step fully integrated resources to enhance market development, product quality continue to do the shape and enhance the brand culture, a were widely praised. At the meeting, Chairman Wang Xiaofen step handsome confidence, care and support to all brands of dealers who step handsome gratitude. Looking
2011, handsome step will focus our attention on the operation of differentiated products to four-tier cities and county towns as the main investment market. At the same time on the dealer's inventory problems are concerned, product promotion, brand building and other aspects of a detailed analysis, the terminal is king practice the concept of force, promote the brand to further enhance and develop. (Song Zhifeng)
Marina step 2011 the terminal trying to promote a new conference.
for many years yet to see the decline of popular Korean family, Kuang-step with precise vision of the market, in a large number of Korean elements, and strive to homogenization of the serious shoe market, to create unique products are further characteristics of Marina.
It is understood that the search for different operations, Marina terminal step in the sales in 2011, and will try to implement assessment, there is no profit in a single point under pressure, can step up 15-30 square meters of Marina store. By then, the mini-fashion store design and colorful shoes of tangible step with Marina, will be able to attract a large number of consumer groups praised Korean culture. (Gong Yongsheng)
Golden Fox: 2011, brand building will be fully upgraded
10 29, Golden Fox 2011 new spring and summer conference held in Jinjiang, this conference a strive to build China's sports fashion, leisure equipment, well-known brands.
Kim, general manager of Fox Sports Co., Ltd. Fujian Li Zhenguo said in his speech in 2011, Golden Fox by strengthening their own internal and external construction, fully integrated brand resources, create a new brand image. Channels will also increase efforts in building, expanding the distribution network to promote the market share continues to rise.
Golden Fox in the company's vice president Cui Yunjie meeting focuses on future gold fox brand's overall strategic planning, brand development on the Golden Fox brand and how to improve efficiency, optimize the terminal construction, a detailed interpretation. (Guo Wenfeng)
PLAYER: new basketball series will continue to take the At the meeting, Wang Jinjiang basket Sporting Goods Co., Ltd. General Manager Zhang Zhaorui, vice president Guo Yuxiong with partners across the country for the new series of integrated research and development of new products and new markets for basketball communications, the public will continue to develop the required new fashion trend . 2010-2011 was also on the development direction of the brand to do the planning, but also for agents launched a series of support policies. (Chen Xiaomei)
children's shoes
Cardin: 2011 will be imported shoes one shop system
2010 年 10 月 7, Cardin held in Quanzhou.
reported that since 2010, The red, yellow and blue in color-based design style, in the consumer market, whipped up a whirlwind Cardin. In order to satisfy the consumer brand of love Cardin, Cardin brand to enhance and improve the development of karting in 2011 will implement a new brand business model, imported shoes one shop system, based on the accumulation in the original, innovative, In the end, and product design elements into the public taste, which reflects the kart innovative and progressive brand meaning, and (Gong Yongsheng)
Blue Cat: shoes launched in 2011 will be fully integrated business model
10 6, Blue Cat spring and summer of 2011, the new conference was held in Quanzhou. The conference theme is According to chairman FU Wei-Jin
introduced in autumn 2010, orders will be issued a Mother Love, Baby Love, Launched in 2011 will be fully integrated business model Blue Cat shoes. Meanwhile, this year's Blue Cat brand was named
meeting, the Blue Cat Blue Cat brand launched a brand leader in business school inauguration ceremony, the first official admission agents who outstanding. (Shao Wenpeng)
Figure: entered the children's clothing market
10 月 10 evening, a beautiful children's wear show in Fujian Dragon Group headquarters in Europe and America staged heat, sounded Tutu entered the domestic clothing brand market of the horn.
conference, Chairman Chen Zhongshi that Europe will continue to Figure Dragon brand as a fulcrum for the Chinese children with healthy, environmentally friendly high-quality shoes and apparel products, but also for building a low carbon society to contribute their efforts. He also said, leader. With the grand release of children's clothing Tutu, Tutu living museum of children's products to create a formal declaration of completion. (Shao Wenpeng)
Shudeng shoes: hand hottest stars Ningdan Lin, staged fashion, will be held in Quanzhou. The order was the biggest highlight was undoubtedly the In the order will be on-site, general manager Su Jianwei said Shudeng shoes,UGG Outlet, Shudeng shoe should be broad market demand for children's products, launched a new series of children's shoes. Also, because this order will be newly added many new franchisees, Shudeng planning a live image of the letter of appointment, Ambassador Ning Danlin signing ceremony, expressed Shudeng shoe will work together and ambassador for Shudeng of write a brilliant tomorrow of confidence. (Huang Xinping, Gong Yongsheng)
Cambridge: China was awarded the best young school sports brand
10 9, Cambridge outstanding young Chinese sports brand awarding ceremony on campus in 2011 new orders will be held in the spring and summer, at the same time Cambridge outstanding dealer awards ceremony. At the meeting, Cambridge, was awarded
from the State Sport General Administration of Sports Science and Technology Development Center Pang Xiaozhong Liu Gang Beijing Sports University professor as a special guest co-participated in the ceremony. Pang Zhuren that Cambridge focused on developing, positioning equipment, youth sports, school sports to build quality, Professor Liu Gang then advocate Cambridge also held the day of outstanding dealer awards ceremony. (Chan Wei)
Fick: November, CCTV brand advertising
start from November onwards, Fick was officially launched in the CCTV advertising, brand strategy, logo Fick entered a new period of development.
print advertising has been the main form of Fick's brand awareness and image of the building prior to play an important role. The CCTV advertising, the brand will be the first to test the water Fick television. It is reported that, in addition to CCTV Children's Channel, Music Channel, Military Channel, the Fick Liaoning TV and other local TV stations are still running the latest production of commercials.
with Fick brand development and marketing to increase the number of CCTV viewing advantage has become increasingly evident, to assist local stations CCTV combination of media delivery strategy is a new advertising channel selection Fick useful attempt, but also increased investment in the media efficiency. Further enhance the brand image of the potential for the development of more users, continue to expand Fick brand plays an important role. (Xiao Gong)
South China Dragon: Cooperation and competition, positioning, new conference. Wang Ping, vice president chaired the meeting
, he mentioned that in August this year, the South China belongs to the dragon and the Chinese General Administration of Sport Softball Association, as With this platform, South China Dragon's brand value has been further improved. After careful preparation and all the staff work together to the South China Dragon, Dragon brand strategy to enhance the South, from the Spokesperson also hired a new round of upgrade plans! (Shao Wenpeng)
Casey Dragon: 2011, Core into the Thai Hotel held a
In this meeting, as more clearly the future direction of the brand,UGG Outlet, Dingcan Yang, chairman of the brand development,
a brand strategy. Casey Long since 2001 to conduct a comprehensive branding, the brand has always been on the road in the Plough. 2002 to sign the Mainland little boy Ding Dong Yang Zi in 2005 signed, Niu Dong Wen, 2008 awarded the Taiwan's well-known child star to sign a small bin.
Second, the regional strategy. Dingcan Yang, chairman of the meeting, said that in 2011, Casey Long to expand sales channels, create a model market, and to advocate for agents across the country, regional distributors, the company management
.
Third, the human resources strategy. Casey Long active in 2011 will be introduced from outside the development, design, management and other personnel.
Fourth, the product strategy. Casey Long development manager Mr. Huang said, new spring and summer of 2011 Casey Long, the larger will be done to enhance the fabric, such as the application of the first layer of skin. (Shaowen Peng, Song Zhifeng)
Baba beans: take the Baba beans, spring and summer of 2011 the new conference, the conference theme is
fashionable (Fujian) Shoes & Garments Co., Ltd. Zhang Zhifeng, general manager of an important speech, he said, in the increasingly fierce market trends in children's shoes under the brand to survive development, is bound to go Baba beans after years of effort, the company main shoes series, has been a lot of young mothers and children alike. This year, the company's steady development, in the weak market conditions, it still maintained the upward trend, which also relies on the efforts of many agents have to pay.
Next, the company will increase product development and production capacity, expand the shoes of the series, an increase of handmade shoes series. The company with the best shoes in Guangdong powerful combination of business and increase the overall casual fashion shoes in Guangdong style, to further expand the advantages of shoes. Finally, the company also invited Sword of people, general manager of business management consulting organizations willow male teachers as agents who do wonderful lectures and guidance. (Shaowen Peng, Song Zhifeng)
cool music: in 2011, CCTV has done to promote
10 17, cool music new spring and summer 2011 conference was held.
cool music, according to marketing director, said Liu Pengrong, cool music brand to children's shoes in a very competitive industry is the rapid development, mainly thanks to the head office and agents the right decision and support the efforts of the team, the next step should focus on upgrade path, and regulate the terminal building, strengthening brand management and operations. At the same time grasp the development of forward-looking brand, forging personalized products, improve service, create a brand new period of development.
2011 年 cool music promotion efforts will be based on the original plans to invest million on CCTV and the Golden Eagle Cartoon Network, the implementation of star, the media, three-terminal communication strategy, cool music chairman Lin Tong said, we are only in the when do the right thing, cool music and beyond, will usher in another milestone in the development. (Song Zhifeng Guo Wenfeng)
electric cat: hand New shoes spring 2011 grand opening orders in Jinjiang.
meeting, electric cat's leadership conveyed to the guests' love brand Electric cat hand Meanwhile, the network launched Taobao Mall, the sale of every pair of shoes for the The new spring 2011, the fashion styles, excellent workmanship, but also by agents of all ages. All active orders in the new year, to sell good shoes, but love a good business to operate.

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