2011年11月16日星期三

Goose JacketsBuy shoes, lack of innovation in technology , features of interest is not strong

Nike and Adidas from the beginning to constitute a different and traditional products, they invent exciting products, the supply function of the real benefits of progress, the skills of the older generation is full of each brand to convey strong support. This is not only for the wonders of the professional activities of members of inventive activity, and also invented a brand of guidance position.
Adidas has exceeded 700 patents. Buy the world's first pair of ice shoes also born in Adidas, the screw-type studs is a very revolutionary concept. Later, Adidas Equipment is different and the high standard of luxury brands,UGG Boots, is the use of the product of Feet You Wear skills.
Nike
skill strength thin common problem is the domestic sports brand, much in the corporate R & D are characteristics, the function does not understand the benefits of supply, and therefore weak brand also compare the current build brand, is whitewash, inevitably a guilty conscience, the risk to anti-poor.
the best product line length and width, is the main corporate brand management issues. The product of eight domestic sports brand streaky, very much the style, pattern similar to the activities of casual shoes, buy all series, short of the width of the product line, that is the professional targeted.
Let us look at Nike have running shoes, basketball shoes,UGG Outlet, football shoes, tennis shoes and more shoes, function, and then extend to the activities of the professional activities of all clothing and related products. And Nike, also specializes in the characterization of the product series resolution scheme, the invention attached to the brand (also called things, promote the implementation of the entire product line.
Looking at the current domestic professional sports brand is not strong, more casual feeling, no payment card is more intense with the sports activities of life, most brands do not have professional products division. Please Linghui its endorsement Anta, Anta set foot on the road to success, and now can be described as a rising star, What, then ANTA brand of professional content small, the advantage of their brand of extreme weakness. If Anta ANTA products to the Chinese team should be more support for the ANTA brand strength. At that time, Anta and extend to the activities of luggage, but also do some sports funding, and progress to convey the intensity, actively building channels, but to invent sports brand in the professional areas where needed something. Equipment of high standard, it is used Feel you wear the product of skills.
Nike
skill strength thin common problem is the domestic sports brand, much in the corporate R & D are characteristics, the function does not understand the benefits of supply, and therefore weak brand also compare the current build brand,Goose Jackets, is whitewash, inevitably a guilty conscience, the risk to anti-poor.
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